Protect yourself

Loft insulation myths and scams

For anyone who has had a call, a leaflet or a Facebook advert about free loft insulation and wants to know if it is real. Most offers are legitimate firms chasing funded work. Some use out-of-date claims. A few are scams. Here is how to tell them apart.

Independent guide · not an installerChecked 29 September 2026

Six loft insulation claims checked: everyone gets it free, apply for GBIS, save £590 a year, 300mm is the rule, ECO4 is still open, you can check an offer
Claims we see most often, checked against GOV.UK, Ofgem, the EST and NIHE.

Myth 1: “Everyone can get free loft insulation”

Every free route in 2026 is means-tested or targeted. ECO4 needs a qualifying benefit or a council LA Flex referral (for example household income under £31,000), plus the right EPC band. England’s Warm Homes: Local Grant usually needs household income of £36,000 or less. Scotland, Wales and Northern Ireland have their own tests. An advert that promises free loft insulation to every homeowner is wrong, whatever the small print says. Our who qualifies page has the real gates.

Myth 2: “Apply now for the Great British Insulation Scheme”

The Great British Insulation Scheme was the one recent route that qualified homes by council tax band without a means test. It ended on 31 March 2026, and GOV.UK’s eligibility service now shows a closure notice. Old web pages and adverts still use it. Any invitation to apply for GBIS now is out of date, and a firm still using it is not keeping up with the rules.

Myth 3: “You will save £590 a year”

That figure circulates widely. The Energy Saving Trust’s current figures (updated May 2026, July 2026 fuel prices) for insulating a bare loft in Great Britain range from £140 a year for a mid-terrace to £360 for a detached house. For a loft that already has 120mm, the saving is £13 to £35 a year. A saving quoted without saying which house type and which starting depth it assumes should be treated with suspicion.

Myth 4: “Your insulation no longer meets regulations and must come out”

The Energy Saving Trust records this exact claim as misinformation some installers have used to increase sales, usually to sell spray foam. Dry, clean mineral wool can stay where it is and be topped up. See spray foam problems.

The Energy Saving Trust gives 270mm as the building regulations recommendation for mineral wool. Northern Ireland’s Affordable Warmth Scheme specifies loft insulation installed or topped up to 300mm. Neither makes a sound 270mm layer illegal or in need of replacing.

Myth 6: “ECO4 is free, full stop”

ECO4 is usually free for eligible households, but Ofgem says it is not a grant scheme, different suppliers may offer different levels of support, and in some cases you may be asked to contribute. Ask before you agree, and get the answer in writing.

Warning signWhy it mattersWhat to do
“Free for every homeowner”No 2026 scheme works that wayAsk which scheme and which gates
“Apply for GBIS”Closed 31 March 2026Treat the firm’s information as out of date
A fee to reserve a grantNot part of how the schemes workWalk away
Decide todayThe EST lists pressure as a red flagTake time to check
Remove your existing insulationEST calls it misinformationGet a second opinion
A quote far below othersThe EST lists this as a warning signAsk why, in writing

How to check an offer in five minutes

  1. Ask the caller three questions: which scheme, which energy supplier or council is funding it, and the installer’s company name.
  2. Check the installer on the TrustMark register and ask which Competent Person Scheme they belong to.
  3. Contact the supplier or council yourself, using details from their own website, not the number the caller gives you. GOV.UK recommends exactly this if you are unsure.
  4. Check the scheme against our schemes page: is it open, and do you meet its rules?
  5. Never pay anything on the doorstep and never sign on the first visit.
Illustrative example

Not a real case. A homeowner receives a text inviting her to “claim your free GBIS loft insulation before the deadline”. GBIS ended in March 2026, so the message is out of date. She checks her own eligibility instead, finds she is on a qualifying benefit in an EPC E home, and contacts an energy supplier directly about ECO4.

If something has already gone wrong

If you are unhappy with work done under a government scheme, GOV.UK says to contact the installer or the company that guaranteed the work, and Citizens Advice if they do not resolve it. Keep every document: the quote, the pre-existing loft declaration, the guarantee and any photos of the loft before and after. The EST suggests taking before-and-after photos of any professional job for exactly this reason.

Before you decide

A company called me out of the blue. Is that always a scam?

No. GOV.UK says installers or agents might contact you directly about ECO. That is exactly why you should check: ask which supplier or council the work is for, then contact that supplier or council yourself.

The website looks official and uses a government-sounding name.

Some lead-generation sites use names that sound like government bodies. Genuine government information is on GOV.UK, gov.wales, nidirect or Home Energy Scotland. This site is independent and says so on every page.

They want a small fee to reserve my grant.

Stop. The schemes on this site do not ask households to pay a reservation fee to an intermediary. If a firm asks for money before any assessment, walk away.

They said I had to decide today or lose my place.

ECO4 does end on 31 December 2026, but a genuine installer will give you time to check them. The Energy Saving Trust lists pressure to decide immediately as a warning sign.

Questions people ask

Is free loft insulation a scam?

No, free loft insulation through ECO4, council schemes and the devolved schemes is real for households who meet the rules. Scams and misleading offers exist around it, so check who is funding the work before agreeing.

How do I know if a free insulation offer is genuine?

Ask which scheme and which energy supplier or council is funding it, then contact that supplier or council yourself. Check the installer on the TrustMark register, and never pay a fee to reserve a grant.

Is the Great British Insulation Scheme still running?

No. It ended on 31 March 2026. Any offer to apply for it now is out of date.

Where do I complain about poor insulation work?

GOV.UK says to contact the installer or the company that guaranteed the work first, and Citizens Advice if they do not solve the problem.

Is this site the government?

No. It is an independent guide published by SEO-DONS LTD. We are not the government, an energy supplier or an installer.

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